Why Your Messaging Isn't Landing: A Unique Approach to Uncovering What Buyers Really Want

Date & Time: May 20th @ 12:00 PM CST

Join us for Why Your Messaging Isn't Landing—a neuroscience-backed reality check (not another guessing game) about what actually makes buyers choose you.

Vende's Paul Slack welcomes back Grant Gooding, CEO of PROOF Positioning, to expose the uncomfortable truth: leadership teams guess right about what customers value only slightly better than a computer randomly selecting answers. Expect eye-opening insights on how your brain makes decisions in 200 milliseconds, why "quality" and "customer service" are garbage words that mean nothing, and the four tricks to communicate with the buying brain (objective, simple, emotional, singular).

You'll walk away knowing how to stop living inside your company's four walls and start speaking the language your customers actually use to make decisions—not the language you wish they used.