Why Your B2B Emails Aren’t Working (And the Fix That Actually Builds Pipeline)

Date & Time: August 11th @ 12:00 PM CST

Your B2B emails aren’t broken. Your playbook is. In this B2B Growth Show episode, Jay Schwedelson, founder of GURU Media Hub, exposes why “pretty but polite” emails stall and how tiny tweaks unlock pipeline. You’ll learn the scan path buyers actually follow (from name to preheader to CTA), subject lines that stop the scroll (role + industry, time cues, smart emoji), and first-person CTAs (“Save my spot,” “I want in”) that beat generic “Register.”

If you’re done guessing and want a playbook tied to how people really read email, this is your field test in an hour. Bring your tired templates; leave with copy, frameworks, and experiments to build pipeline—fast. Register now.